Data Never Sleeps 4.0

When I started Domo, there were two billion internet users globally and another four billion who had cell phones.

Those numbers may seem impressive, but they pale in comparison to the connectedness of today’s world.

Fast forward five years: The global internet population has grown by more than 60%, and there are more mobile devices on the planet than people. These mobile connections alone generate more than 18 million megabytes of data every minute — and that’s just in the U.S.

At Domopalooza 2016, General Stanley McChrystal said, “Data is exploding faster than our ability to put our arms around it, so you’re going to have to adapt. The right answer on Monday is never going to be the right answer on Tuesday.”

As our fourth annual installment of Data Never Sleeps illustrates, data is ubiquitous. It’s constantly pouring out of our smartphones, smartwatches, smart TVs, and countless other devices that are all connected—and it continues to proliferate at an astounding rate. Our latest research revealed an exponential rise in multimedia messaging, and a continued increase in consumption of video content.

Our stories continue to be written across an ever-increasing list of digital channels and platforms. Here’s the latest look at the landscape: